Michael Crowley

Managing Director, Meat & Livestock Australia  

Michael was raised on a beef cattle property at Barraba in northern New South Wales, where his family run a stud and commercial beef cattle operation. He holds a Bachelor of Rural Science degree from UNE and also has a Post Graduate Certificate in Business Administration from QUT. He has had a long association with ICMJ going to back to 1997 where he competed as a student before becoming the Australian coach for 6 years and president of the association until 2012.

Michael has held a range of commercial positions in the meat & livestock industry including livestock procurement, processing, plant quality assurance, supply chain management, sales and marketing. Michael ran his own business marketing livestock, running beef processing for branded beef exporters and he held his own meat export license.

Michael worked for MLA for 14 years. He joined MLA in 2009 where he managed the Meat Standards Australia program. In 2012 he moved with his family to Brussels taking on the role of International Business Manager for EU and Russia with MLA. He returned from Brussels in 2015 as the Program Manager – Meat Standards Australia and joined MLA’s Executive Team in 2016 where he was the General Manager Research, Development and Adoption. This business unit was responsible for investments in RD&A across the supply chain including livestock genetics, on farm productivity, eating quality, sustainability innovation, automation, objective measurement, market access science and product innovation.

More recently, Michael was the CEO of Herefords Australia where he worked with the seedstock sector to drive commercial outcomes for all customers along the beef supply chain.